There’s an art to writing posts that people love reading. In the beginning, I would just write anything. I thought if I get a bunch of articles onto my site then I will get a bunch of readers back to my site.
…That didn’t happen.
I learned there’s an art to blogging. You don’t have to be an amazing writer, you just have to understand how to structure your posts so people enjoy reading them.
Take your time with your posts. Provide content that people will love and learn from. You don’t have to be a rocket scientist to realize that having fewer articles that people will read is much better than having many that people won’t.
Here’s a guide that I use to craft my blog posts:
Think of the person you are writing to.
Remember I told you to think of your core customers? Write to only one of those people at a time… Act as if you are telling one person one thing.
Think of the end goal first.
Educate, Entertain, Sell – Pick between one of these 3 and structure your post from there.
Structure & Write.
Let’s use this post as an example:
First I start with an opening sentence (or two) followed by a picture of me or a picture based on what the topic is about.
I then add an overview or a short introduction before I get into my list of lessons, ideas, or to do list.
This prepares the reader for what’s ahead instead of going right into a list. It brings a little more personality into my lessons shown later.
Depending on whether I want to Educate, Entertain, or Sell I will usually have some form of list or step by step instruction to go through. This will make my post simple to digest.
Note: I shortened the pictures for the purpose of this tutorial. If you want to read the article in full, you can here:
Then I summarize with some form of Call to Action.
This means I ask the reader to do something. In this article, I ask them to share it in the p.s after I sign off. I do this in hopes to gain more readers to my site.
Pro Tip: Never add more than one call to action onto the end of your posts. Asking for more than one task from your reader often leads to no tasks happening at all.
I hope this seems easy and obvious. Because blogging does not need to be a difficult task. If you follow these rough guidelines you will be well on your way to writing great posts… If there is one thought I could leave you with it would be this.
Think about your reader… How will your posts, concepts or ideas benefit them directly?
Aim to serve your readers.
Here are a few more ideas when it comes to creating compelling blog posts.