How To Make Epic Lead Magnets

In this article I want to explain leads magnets. What they are, how to create them, and where you can use them inside your business.

A lead magnet is a piece of content you create that you intend to give away in exchange for someone’s email address.

This could be a cheat sheet, pdf guide, video series, live webinar, etc.

The goal here is to give a reader something of value that they will enjoy and benefit greatly from. To receive this “lead magnet” they will be required to enter their email address in order to receive that piece of content.

This means that you can continue to email this person with other offers relating to your niche.

These are ideas we (above) have all used to generate leads. We provide information ideas or tips in exchange for an email address.

You can be as creative as you like. I know Brandon Carter gives away free workout ideas in the form of videos. He collects the user’s email address and sends the videos through email.

There are many ways to create lead magnets like the ones above.

Here’s how I do it:

I use a free program called Google Slides and made the PDF as if it was a presentation.


Make each slide as you want the pages to look in the PDF. Then click ‘File’ –> ‘Download As’ –> ‘PDF’


All done!

I upload them to my site, ready to give away.


To collect leads (email addresses) from the PDF. I use a program called ClickFunnels to create capture pages.

You can create many different designs, insert videos into your funnels etc..

Mine look like this:



Let your imagination do the work… Lead magnets can be a really valuable way to build your email list from your blog.

I look forward to seeing your lead magnets pop up on the internet! Be sure to make them top quality… Your audience will love you for it.